National Newspaper Week 2018


Thank you for visiting the home page of National Newspaper Week. This year’s observance will be held Oct. 7-13.

This 78th annual National Newspaper Week is a recognition of the service of newspapers and their employees across North America and is sponsored by Newspaper Association Managers.

The content kit below contains editorials, editorial cartoons, promotional ads and more; all available for download at no charge to daily and non-daily newspapers across North America.

Additional materials for use by newspapers promoting NNW will be posted below as they become available.

This year’s theme is “Journalism matters. NOW more than ever.”

PLAN TO CELEBRATE National Newspaper Week by downloading these materials and devoting as many column inches as possible to reinforce the importance of Newspaper to your communities.

PLEASE ALSO MAKE IT LOCAL by editorializing about your newspaper’s unique relevance. This can be about your government watchdog role, coverage of community events, publication of timely public notices, etc.

Since the principle is timeless, the materials, new and archived, remain on the website and accessible year-round as a continuing resource.

Beth Bennett
Beth Bennett

Thank you for supporting National Newspaper Week. You already know there is power in association. And the same principle holds when associations like ours band together to provide even greater impact — both directly to newspaper members locally and collectively to the overall industry nationwide.

Beth Bennett
Executive Director
Wisconsin Newspaper Association

Download the National Newspaper Week logo


Column by Dave Zweifel, editor emeritus, The Capital Times, Madison, Wis.

Dave Zwieffel
Dave Zwiefel

“Journalism matters because democracy matters”

» Download column
» Author’s photo

In a career spanning nearly five decades, Dave Zweifel, editor emeritus of The Capital Times of Madison, Wisconsin, has been an articulate and tireless advocate for the people’s “right to know” the workings of their government and how its actions affect their daily lives.

Column by Matt Geiger, executive editor, News Publishing Co., Black Earth, Wis.

Matt Geiger
Matt Geiger

“Community journalism matters because communities matter”

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» Author’s photo

Matt Geiger is an executive editor with News Publishing Co. He is the winner of numerous journalism awards, and his debut book, a collection of humorous newspaper columns, won a Midwest Book Award and was named as a finalist in the Next Generation Indie Book Awards and the American Book Fest. He lives in Mount Horeb, Wisconsin.

Column by Rusty Cunningham, executive editor, La Crosse Tribune and River Valley Media Group, La Crosse, Wis.

Rusty Cunningham
Rusty Cunningham

“Your journalism has never been more important”

» Download column
» Author’s photo

Rusty Cunningham is executive editor of the La Crosse (Wisconsin) Tribune and River Valley Media Group, part of Lee Enterprises. A fourth-generation journalist, Cunningham has held his current role since 2015 after being editor of the Tribune from 1997 to 2002. He also previously served as publisher for the Tribune, the Winona (Minnesota) Daily News and the Chippewa Herald in Chippewa Falls, Wisconsin.

Column by Sid Schwartz, editor, The Gazette, Janesville, Wis.

“Journalism under attack when needed most”

Sid Schwartz
Sid Schwartz

Sid Schwartz is editor of The Gazette in Janesville, Wis. He has been a journalist for 34 years. He previously served as president of the Wisconsin AP Editors Association and on the board of directors of the Associated Press Managing Editors.

Column by Jim Zachary, deputy national editor of CNHI and editor of the Valdosta (Georgia) Daily Times.

Jim Zachary
Jim Zachary

“Journalism matters in your community”

» Download column
» Author photo

Jim Zachary is the deputy national editor of CNHI and editor of the Valdosta Daily Times in Georgia. He also is president and chairman of Red & Black Publishing Co., serving the University of Georgia, and vice president of the Georgia First Amendment Foundation. Zachary has won numerous awards for defense of the First Amendment, open government advocacy and editorial writing.

Column by Gene Policinski, chief operating officer of the Freedom Forum Institute and of the Institute’s First Amendment Center

“Power of the press is in being the Way to Know for news consumers”

Gene Policinski
Gene Policinski

» Download column
» Author photo

Gene Policinski, a founding editor of USA Today, is chief operating officer of the Freedom Forum Institute and of the Institute’s First Amendment Center. A veteran multimedia journalist, he also writes, lectures and is interviewed regularly on First Amendment issues.

Editorial cartoon by Phil Hands, Wisconsin State Journal, Madison, Wis.
By Phil Hands, Wisconsin State Journal, Madison, Wis.

Editorial Cartoons

»Phil Hands (Color)
»Marshall Ramsey (BW)

Crossword puzzle feature

Download now
» Blank puzzle
» Puzzle answers

Download the 2018 NNW house ad:

»Quarter Page BW

NEWSPAPERS ARE ENCOURAGED to replace the “National Newspaper Week” line at the bottom of the house ad with their own flags or logos.

Click here to access state-specific house ads.

Carrier-Day-ad_Quarter-page_2018-1Download the 2018 International Newspaper Carrier Day ad

Full-page (10″ x 21″):

»PDF ad
»EPS ad

Quarter-page (5.7″ x 10.5″):

»PDF ad
»EPS ad

In an effort to support National Newspaper Week, the WNA is sharing the following editorials that are available for republication with attribution or to be cribbed for use in your own editorial. Also listed are resources for newspapers looking for statistical or anecdotal information on recent attacks on press freedom.


»This is not fake news – Korrie Wenzel, Grand Forks Herald

»We’ve been complacent – Judy Patrick, VP of Editorial Development for the New York Press Association

attacks»Time to stand up for a free press: We’re not the enemy – Layne Bruce, Executive Director of the Mississippi Press Association

Attacks on the Press

In the Committee to Protect Journalists 2017 edition of Attacks on the Press, journalists, academics and activists provide their perspective on global press freedom.

U.S. Press Freedom Trackerchart

Launched in 2017, the U.S. Press Freedom Tracker documents incidents in the United States that threaten press freedom. It was launched following increasing hostility in recent years — stoked by virulent attacks from politicians — after more than two dozen press freedom groups recognized the need for “constant vigilance and an honest accounting of the country’s record on press freedoms.”

Download the report released earlier this year that surveys the 2017 data from the Press Freedom Tracker. Of the 122 incidents threatening press freedom that the tracker logged last year, nearly half occurred at protests, where journalists faced physical attacks from police and demonstrators, were arrested by law enforcement, and had their equipment seized and, in some cases, searched.

Joint report on press freedom in U.S. details worsening media environment

Journalists and news organizations in the U.S. face a range of intensifying challenges that threaten their right to freedom of the press, according to a report launched in May. The report is based on the unprecedented press freedom mission to the U.S. that took place in January, which was organized by CPJ and IFEX, and included ARTICLE 19, Index on Censorship, International Press Institute, and Reporters Without Borders.

»Read the full report

America is no longer the standard bearer for a free press

Bruce D. Brown, executive director of the Reporters Committee for Freedom of the Press, wrote a column in February for Time magazine detailing the IAPA mission to the U.S. for meeting with legislators, policymakers and the American media about the undermining of press protections in this country.

For more information on National Newspaper Week, contact Committee Chair Beth Bennett, executive director, Wisconsin Newspaper Association, 608-283-7621 or