National Newspaper Week 2020

Thank you for visiting the home page of National Newspaper Week. This year’s observance will be held Oct. 4-10.

This 80th annual National Newspaper Week is a recognition of the service of newspapers and their employees across North America and is sponsored by Newspaper Association Managers.

The content kit below currently contains promotional ads; all available for download at no charge to daily and non-daily newspapers across North America. We will continue to update the kit with additional materials including editorials and editorial cartoons.

Additional materials for use by newspapers promoting NNW will be posted below as they become available.

“America/Canada Needs Journalists” is this year’s theme. We want to thank the Iowa City Daily Iowan for helping with the concept of this year’s theme. Click here to learn more about the work they are doing to support student journalists.

PLAN TO CELEBRATE National Newspaper Week by downloading these materials and devoting as many column inches as possible to reinforce the importance of Newspaper to your communities.

MAKE IT LOCAL by editorializing about your newspaper’s unique relevance. This can be about your duties as government watchdog, your role as a community forum and coverage of community events, publication of timely public notices, etc.

Since the principle is timeless, the materials, new and archived, remain on the website and accessible year-round as a continuing resource.

Thank you for supporting National Newspaper Week. You already know there is power in association. And the same principle holds when associations like ours band together to provide even greater impact — both directly to newspaper members locally and collectively to the overall industry nationwide.

Susan Patterson Plank
Executive Director
Iowa Newspaper Assocaition

Download the National Newspaper Week logo



Download the 2020 National Newspaper Week ad campaign

Newspapers are encouraged to use one or all of the ads from this year’s “America/Canada Needs Journalists” ad campaign in their newspaper. Feel free to start running the ads during National Newspaper Week and continue them in the days and weeks that follow.

Click here to access a Dropbox folder with FIVE DIFFERENT ads in SEVEN SIZES. Pick the size that is right for your newspaper. There are America and Canada versions of each ad in the folder.

NEWSPAPERS ARE ALSO ENCOURAGED to replace the “National Newspaper Week” line in the ad with their own flags or logos.

Download the 2020 Pennsylvania NewsMedia Association NNW ad campaign

The Pennsylvania NewsMedia Association designed two series of print and digital ads for you to run during National Newspaper Week – October 4-10, 2020.

Click here to fill out the form to access this year’s National Newspaper Week Resources.

Editorial cartoons

(Click the images of the cartoons for full-resolution versions)

Editorial cartoon by Jeff Koterba, Omaha World-Herald.

Editorial cartoon by Mike Thompson, USA Today.

Editorial cartoon by Seth Boyes, Dickinson County News.

Editorial cartoon by Terry Wise, Kentucky syndicated cartoonist.

Editorial cartoon by Randy Bish, Bishtoons.


Editorial by David Chavern, executive director of News Media Alliance.

America Needs Journalists – and America’s Journalists Need Our Support

David Chavern serves as President & CEO of the News Media Alliance. Chavern has built a career spanning 30 years in executive strategic and operational roles, and most recently completed a decade-long tenure at the United States Chamber of Commerce.

» Download the editorial

Editorial by Dean Ridings, CEO of America’s Newspapers

Galloping goats, biting gators and more in your local newspaper

Dean Ridings is the CEO of America’s Newspapers, and previously served as President & CEO of the Florida Press Association and its agency Intersect Media Solutions.

» Download the editorial

Editorial by Carol Hunter, executive editor of The Des Moines Register

A look at winners of the Pulitzer Prize in the past two years underscores why America needs journalists

Carol Hunter, executive editor, has been with the Register since 2004. She has supervised award-winning politics coverage in four presidential caucus cycles.

» Download the editorial

Editorial by Randy Evans, executive director of the Iowa Freedom of Information Council.

2020 has shown us why America needs journalists

Randy Evans is executive director of the Iowa Freedom of Information Council. He was a newspaper reporter and editor in Iowa for 42 years.

» Download the editorial

Editorial by Tom Silvestri, executive director of The Relevance Project.

A Vote For Newspapers Is A Vote For Democracy

Tom Silvestri is executive director of The Relevance Project, which advocates for community newspapers. He retired Dec. 31 after 15 years as the president and publisher of the Richmond (VA) Times-Dispatch and 42 years in newspapering. Contact him at

» Download the editorial

Editorial by Michael A. Anastasi, vice president and editor of The Tennessean.

America Needs Journalists

Michael A. Anastasi is vice president and editor of The Tennessean in Nashville and regional editor of the USA TODAY Network in the South. The Los Angeles News Group won the 2015 Pulitzer Prize in Local Reporting under his leadership.

» Download the editorial

Editorial by Douglas Burns, vice president for news at the Carroll Times Herald.

Centerville Iowegian, newspaper that fought KKK in 1920s, still inspires Iowa community newspapers today

Douglas Burns, vice president for news, is a writer and columnist for the Carroll Times Herald. Burns also is a co-owner of Herald Publishing Co., which has been in his family for three generations. The family newspaper operation also owns the Jefferson Herald.

» Download the editorial

Public notice ads library

PNRC is building a library of public notice advertisements and campaigns. Below, are some recent ads. If you would like advertisements created and used by your association or newspaper to be available for use by other associations and newspapers, please let us know and we will add them to our database.

» Public Notice Resource Center

Download the 2020 International Newspaper Carrier Day ads

The News Media Alliance has produced two 2020 International Newspaper Carrier Day ads for use during National Newspaper Week and on International Newspaper Carrier Day. We encourage members to run the ads in your publications to show support.

» Download the ads